Thursday, July 17, 2008

News Flash - Sesame Street and Hello Kitty cartridge

Business Wire - Press Release
Take Your Cricut to Sesame Street
07.15.08, 11:22 AM ET

The wildly popular furry monsters from Sesame Street will soon be available to users of Provo Craft's Cricut(R) Personal Electronic Cutter, thanks to a new partnership with Sesame Workshop, the non-profit educational organization behind the Sesame Street show.

The Sesame Street cartridge features everyone's favorite characters from Sesame Street that children and adults of all ages have come to know and love, including Big Bird, Elmo, Cookie Monster, Bert and Ernie. The classic Sesame Street fonts are also available on the cartridges, giving Cricut users more than 750 patterns to choose from. The Cricut will cut the designs on a variety of materials, from card stock to vellum to vinyl, at the click of a button.

"Sesame Street has been the gold standard for nearly 40 years, and its characters are loved by both children and adults alike," said Tonia Conger, Provo Craft's director of marketing. "We developed the Sesame Street cartridge to give Cricut users the ability to bring Elmo and his friends into their homes and to use their imagination in recreating their favorite scenes."

The Sesame Street cartridge will be on display at the Craft & Hobby Association's annual Summer Convention and Trade Show in Rosemont, Ill. Also on display are several other new Provo Craft products, including a Hello Kitty(R) cartridge, the new Cricut Jukebox device and the DesignStudio(TM) software. Attendees are welcome to stop by and preview the products as well as meet with walk-around Elmo, who will be making a special appearance at the booth (#1009) during the show.

Provo Craft also welcomes everyone to stop by their booth and participate in "Make and Give," a program in which guests create free coloring books featuring Sesame Street characters to be donated to destitute children in Africa through Tifie Humanitarian.

The Sesame Street cartridge will be available at arts & crafts retailers nationwide in late October 2008, with a suggested retail price of $99.99.



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