Friday, March 20, 2009

So now you know...

VIDEO: Jim Thornton, CEO of Provo Craft
Click HERE.


  1. It sounds like they care about everyone but the people who buy their products.

  2. This explains my confusion. I thought Provo Craft was still a craft supply company, but it's actually "a technology company that enables people to be their creative best." Seems like they got investors who recruited executives to "take it to the next level" and in the process have begun to alienate most of their loyal customer following.