Thursday, May 20, 2010

CHA and Michael's Team Up

Looks like Mike's is trying to make a come back. Yay for them. Click HERE to read the whole press release.

CHA ANNOUNCES PARTNERSHIP WITH MICHAELS

Elmwood Park, NJ, USA; May 19, 2010 — The Craft & Hobby Association (CHA) is pleased to announce that CHA member Michaels Stores, North America’s largest specialty arts & crafts retailer, will partner with the CHA to promote the Craft SuperShow consumer event to be held at the Donald E. Stephens Convention Center in Rosemont, Illinois from July 30 - 31, 2010.

As a Craft SuperShow partner, Michaels Stores will conduct in-store show promotions and provide consumers with special discount codes for the Craft SuperShow. It will also exhibit at the show with a 40ft. x 50ft. booth, featuring product demonstrations and make-it-take-it projects.

“Michaels recognizes the opportunity at the CHA Craft SuperShow to interact with our customers in a new and different way,” said John B. Menzer, CEO, Michaels Stores, Inc. “We look forward to introducing consumers to our innovative products and projects that inspire their creativity.”

“CHA is very pleased that Michaels Stores, the largest craft specialty retailer in the North America, will be attending and supporting the inaugural launch of CHA Craft SuperShow in Illinois,” explained Steve Berger, President and CEO, CHA. “By supporting this show, Michaels is demonstrating its dedication to educating consumers on the latest crafting techniques and projects available. We are grateful for their continued support.”

While most consumer craft shows are focused on one or two segments of the craft industry, the CHA Craft SuperShow educates and inspires attendees on a wide range of crafts. The goal is simple – to get consumers excited about crafting. CHA will fill the Donald E. Stephens Convention Center with thousands of passionate craft enthusiasts looking to buy craft products and projects, attend professional-grade education, and participate in product demonstrations from leading manufacturers and celebrity crafters in a family friendly environment. 



1 comment:

  1. This totally makes sense for michael's, but I do hope that smaller independent retailers don't get crowded out.

    ReplyDelete